PPB July 2016

JULY 2016 •

PPB

• 51

2015 PPAI

DISTRIBUTOR SALES VOLUME REPORT

INSIDE THE

RESEARCH

PPAI’S 2015 ANNUAL

DISTRIBUTOR SALES

Summary

resulted from an independent

email/mail survey of industry dis-

tributors (including both PPAI

members and nonmembers) con-

ducted during March – April

2016, by Relevant Insights LLC,

an independent market research

firm. In addition, a census of the

largest firms was also undertaken.

Combining the samples from

the different data collection

methods used resulted in a total

of 23,021 (22,153 small firms

and 868 large firms) distributor

surveys covering the entire U.S.

industry. Responses projected

across the entire distributor pop-

ulation combine sales for small

distributors (under $2.5 million)

and large distributor firms (over

$2.5 million) to determine the

total promotional products dollar

volume.

TAKE A DEEPER DIVE

The full report, containing 41 years of historical data, sales by company

size and more predictions for 2016, is free to PPAI members at

. Click on Inside

PPAI and then on Research.

Michaela Mora is principal of Relevant Insights, LLC. Tina Berres Filipski is editor of

PPB

FIG. 8

2015 Sales By Program Category

Responses to questions about product and program categories continue to be a challenge as many distributors do not keep

track of their sales by these categories. In order to continue building on the established research, PPAI urges new entrants to the

industry and established distributors to keep track of their sales by PPAI’s product and program categories shown in this summary.