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Figures shown in billions of dollars
Media/Method
2014 (000)
2015 (000)
% Changed
Internet Advertising
$49,500,000
$59,600,000
20.0%
Broadcast TV
$49,094,786
$51,058,577
4.0%
Direct Mail
$46,009,600
$47,389,989
3.0%
Video/Cable TV
$27,901,367
$30,691,583
10.0%
Experiential/Event Marketing
$19,289,000
$21,500,000
11.5%
Promotional Products
$20,042,229
$20,808,170
3.82%
Mobile (phone) Advertising**
$12,453,000
$20,677,000
66.0%
Newspaper Advertising
$16,700,000
$16,199,100
-3.0%
Consumer Magazines
$14,222,000
$14,506,440
2.0%
Radio Advertising *
$17,509,000
$14,317,000
-18.2%
Point-of-Purchase Advertising
$12,500,000
$12,200,000
-2.4%
Local Search***
$ 7,780,000
$ 8,230,000
5.8%
Out-of-Home (Billboards)
$ 7,000,000
$ 7,300,000
4.3%
Business Magazines
$ 6,800,000
$ 6,800,000
0.0%
Product Placement (Film, TV)
$ 6,010,000
$ 6,500,000
8.2%
Cinema ****
$ 705,000
$ 800,000
13.5%
*Spot and network radio only
**A subset of Internet Advertising
***Yellow Pages and Digital Search
****Ads on theater screens
Expenditures for selected advertising and promotional methods were compiled for Promotional Products Association
International by Richard Alan Nelson PhD, University of Nevada-Las Vegas, and Rick Ebel, Glenrich Business Studies, Corvallis,
Oregon. Sources include
Advertising Age
, BIA/Kelsey, Borrell Associates,
The New York Times
, Outdoor Advertising
Association of America, PQ Media, Radio Advertising Bureau, Video Advertising Bureau and ZenithOptimedia.
JULY 2016 •
PPB
• 53
2015 PPAI
DISTRIBUTOR SALES VOLUME REPORT
FIG. 9
//
2015 Ad Revenues For Selected Media And Methods