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MAY 2017
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PPAI Exclusive Research
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FEATURE
They Are The Worst Paid
As the most educated group
to have entered the workforce,
Millennials should, in theory, be the
highest-paid cohort of young adults
in American history. Surprisingly,
that’s not the case. The U.S.
economy has been recovering at
a slow pace since 2008—the first
full year of the Great Recession.
Due to this and staggering amounts
of student debt, Millennials have
been reluctant to mirror their
parents’ spending behaviors.
Instead, they’re turning to a new
set of services that provide access
to products without the burdens of
ownership, steering the emergence
of a sharing economy.
Source: Goldman Sachs Global
Investment Research
They Are
A Powerful Force
Millennials Comprise
The Largest Generation
In The Workforce.
More than one in three
American professionals
are Millennials, comprising
the largest share of the
U.S. workforce. With more
than half still in an age of
transition from college to the
working world, the Millennial
generation’s presence in the
workforce is likely to continue
to grow year after year. In
fact, Millennials are projected
to account for 70 percent of
the workforce by 2025.
Due to rapid Baby Boomer
retirement, Millennials will be
given high levels of responsibility
earlier in their careers than
previous generations.
Source: Pew Research Center, May 2015
They Move Up Or
They Will Move Out
Millennials are not willing to
stick around if they do not
believe they can grow, even
it if means growing out of
a company. They change
jobs more often than any
generation in history—and
that’s not necessarily a bad
thing. Flexibility is one of their
calling cards, an attribute that
makes it possible to change
job titles, organizations or even
careers on the fly. The average
tenure of a Millennial employee
is two years. In comparison,
the average tenure for Gen X
employees is five years, and
seven years for Baby Boomers.
Source: “How Millennials Want To Work And
Live,” Gallup (2016)
“
25 years from now, car
sharing will be the norm,
and car ownership
an anomaly.”
— Jeremy Rifkin, author and economist
P
PB’s
December 2016 cover story
previewed findings from PPAI’s
2017 Consumer Study
highlighting five
key performance metrics called the
“5 Rs of Promotional Products.” These
metrics were designed to measure
the role of promotional products as
an advertising channel by evaluating
the brand impact of reach, recall,
resonance, reaction and relativity
across demographic segments. On
these pages, we take a more in-depth
look at the study results to see how
promotional products really measure up
to the Millennial consumer—the largest
purchasing generation today.