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MAY 2017
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PPAI Exclusive Research
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FEATURE
by
Moumita Das
T
he health of the
American economy
rests in the hands of
consumers in their prime
spending years.
Their attitudes,
behaviors and spending habits
are reflective of their formative
years, and are shaped by the
political, economic and social
climate of that time period.
For marketers, Millennials
are the most important
generation to come along in
the past 100 years—perhaps
ever. The oldest Millennials
are reaching the age of 35 and
beginning to make life-changing
purchases. As this generation of
consumers moves into its prime
spending years, Millennials
will continue to disrupt how
the world communicates
as they drive large-scale
changes in the marketplace.
Connecting With
The Most Powerful
Consumer Generation
SPOTLIGHT