77 / 118
|
MAY 2017
|
77
PPAI Exclusive Research
|
FEATURE
2001
9/11 Terrorist
Attacks
2009
Obama
In Of ce
2008
Great
Recession
2007
Streamed
Media
late 2000s
Smartphone
Revolution
1985
1990
1995
2000
2005
2010
2015
MILLENNIAL GENERATION / 1981-2000 / BETWEEN 17-36 YEARS OLD
1989
Fall of
Berlin Wall
1989
Invention
of World
Wide Web
1999-2001
Dot-Com
Bubble Burst
1986
Challenger Space
Shuttle disaster
Source: "How Millennials Want To Work And Live" Gallup (2016)
PAST
PRESENT
Self-Improvement
Millennials don’t want to fix
their weaknesses — they
want to find opportunities
to develop their strengths
Optimization
My Job
Millennials don’t just work
for a paycheck — they
want purpose; their work
must have meaning
My Purpose
Boss
Millennials don’t
want bosses — they
want coaches
Mentor
Ownership
Millennials don’t want
to own assets — they
prefer a marketplace
with shared access
Access
Brand Loyalty
Millennials don’t feel
innately loyal — they
are driven through
engaging experiences
Brand Experience
The Changing Consumer Perspective