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PPAI Exclusive Research
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FEATURE
important. Having a treasure trove of
information at their fingertips, brands now
have the ability to engage deeper and build
consumer trust. Branded promotional
products have a limit on the amount of
content they can share—and this can be
their appeal as it allows brands to spark
curiosity and drive consumers to learn
more. Not surprisingly, after receiving
a promotional product, 87 percent of
Millennials said they looked up the brand.
Successful advertising prompts reaction
leading to an added value for consumers.
Value builds trust, and trust builds a loyal
following for the brand. Millennials find
more value in promotional products over
the other generations and 31 percent claim
promotional products would
definitely
alter
their path to a continuous purchase.
RELATIVITY
Promotional Products Are
The Most Highly Regarded
Form Of Advertising
Advertising has experienced some
major milestones in its history. With
the emergence of the printing press in
the 1440s, television in the 1940s and
the latest advancements in technology,
brands have been presented with an
endless stream of opportunities to
deliver their message. Today, successful
brand strategy relies deeply on ad-
relativity insights when weighing where
to invest advertising dollars to best
engage Millennial consumers. So how do
promotional products compare?
Millennials ranked promotional products
themost effective advertising channel—
higher than broadcast, online, mobile and
print—to provide an incentive to take action.
And that’s not all. Online news platformElite
Daily reports that 88 percent ofMillennials
said they aremore likely to do business with
a brand as a result of receiving a promotional
product, compared to 62 percent who said
brand engagement via social mediawill likely
lead to thembecoming loyal customers.
Reasons Consumers
Keep Promotional Products
FIT MY STYLE AND/OR PERSONALITY
42%
35%
48%
PRACTICAL PRODUCT FUNCTION
85%
83%
86%
PERSONALLY RELATABLE MESSAGE
18%
28%
31%
MILLENNIALS
GEN Xers
BABY BOOMERS
87
%
RESEARCH
THE BRAND
Would a promotional
product increase your
loyalty to the brand?
PERCENT
INDICATING
DEFINITELY
YES
15% 21% 31%
MILLENNIALS
GEN Xers
BABY BOOMERS