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FEATURE

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PPAI Exclusive Research

Conclusion

Millennials are hungry to live out their

passions, and the brands that can satisfy

their appetites will reap the reward for

years to come. Promotional products

provide the best anchor to leverage brand

reach, drive recall and fiercely resonate

to engage the best reaction among

Millennial consumers relative to any other

advertising channel.

Moumita Das is market research

coordinator at PPAI.

For more exclusive PPAI Research and the

complete detailed report on this study, visit

www.ppai.org/members/research.

The Time Is Now To Connect

WithThis Generation

It is evident from this research that the promotional products industry must

commit itself to connecting with and engaging an entirely new consumer market.

Millennials have already begun to challenge the way we do business and have

even helped create new methods of market saturation. This will inevitably continue

as the Millennial buying community increases in size. We know that promotional

products work, we know we love what we do, and now we know that Millennials

love and appreciate our products. Now, we must connect all the pieces to

generate effective communication with younger consumers. PPAI is continuing to

demonstrate how we as an industry are perceived by Millennials. Your Association

understands that the present shift in the demographics is a significant contributor

to the challenges faced our businesses, and we will make sure these changes

affect each of us positively.

If you have seen any of my presentations about Millennials and the changing

market, you know I say that ‘business as usual’ is anything but that because of

this new generation. But, no matter the buyer, we are still in the same business of

connecting people to products that deliver a message and tell a story. Our access to

the young consumer market is going to look different than to any other buyer, but

these consumers have not written off the promotional products industry, as findings

from PPAI’s 2017 Consumer Study shows. We will not only succeed with these new

buyers, we will thrive.

To do this, I encourage you to think of our industry as more than products. You

are marketing and advertising professionals who develop long-term relationships to

deliver effective, time-tested storytelling. Your vehicle to achieve this success just

happens to be promotional products. Millennials will buy from you, but you must

take the first step. I encourage you to look more at the information and resources

available through PPAI’s generational diversity program (see below) and to use

PPAI’s research to have conversations with your peers, colleagues and customers

about the continued effectiveness of promotional products.

–Seth Barnett, PPAI Diversity Development & Engagement Manager

Join The

Conversation

To learn more about generational selling, diversity development or the

Millennial market, visit:

www.ppai.org/advocacy/diversity-engagement

or join the conversation on social media using:

Most Effective Advertising

Channels For Millennials

PROMOTIONAL PRODUCTS

Business Gifts, Giveaways,

Incentives, Awards

1

TV, Radio, Cinema,

Product Placement

BROADCAST ADVERTISING

2

Internet, Email,

Social Media

ONLINE ADVERTISING

3

Messaging,

Applications

MOBILE MARKETING

4

Magazines, Newspapers,

Direct Mail

PRINT ADS

5