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DECEMBER 2016
|
GROW
S
ome time ago I attended
a National Speakers
Association convention and
heard a speaker share insights on
the importance of profitability.
The speaker was a CPA and,
while his name and the details
of his presentation escape me,
a comment he made during his
presentation stuck in my head.
Now, some 20 years later, it still
resonates with me.
“Sales feed
egos, profits feed families.”
This
has become my mantra as I
speak, train and consult with
small businesses internationally.
As you look at various
education programs offered in the
industry, you’ll see topics such as:
• “How to Become a
Million‑Dollar Salesperson.”
• “How I Sold a Million Dollars
in My First Three Years.”
• “How to Be a Million‑Dollar
Producer.”
Now I will agree that selling $1
million in one year is impressive,
but it’s only impressive if
the profitability is equally
impressive. I remember hearing
someone at a show bragging to
a friend about his sales from the
previous year. It went something
like this: “Yeah, last year was
great, we did $1.2 million in
sales.” His buddy responded, “...
Wow! What were your profits?”
Ignoring the question, the first
man continued, “Can you believe
we crested $1 million in sales?”
It makes me laugh and really
drives the CPA’s quote home
when I hear this type of response.
People are so driven by the sales
side that they forget about the
profit. Let me say again: I am all
for people selling a million dollars
and more
but it must be profitable
.
Sales Are Great
But Profitability Is King
Smart IdeasTo
Put More Money
InYour Pocket
by
Cliff Quicksell, Jr., MAS+