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48

|

DECEMBER 2016

|

GROW

L

ike death and taxes, you can count on

scammers.They are present in every

industry. Where there is opportunity, there

will be always be opportunists, ready to take

advantage of lax security and the increasing

anonymity provided by digital commerce.

There are a few common scams in the

promotional products industry. One of the

most frequent scams involves fraudulent

orders that are placed with a stolen credit

card. The payment will appear to be valid

and the distributor fulfills the order, but

when the actual credit card holder notices

the charge and initiates a charge-back, the

distributor loses the payment.

Another type of scam involves identify theft

of the distributor or supplier. In some states,

scammersmay easily access and change

company information, such as amailing

address, and use it for their own ends. In one

case, a distributor ended up having to fight over

$4,000 in phone line charges due to the scam.

How To Identify Scams

While it may be difficult to identify

scammers after the deed, let alone

prosecute them, there are some consistent

giveaways that can tip you off to a potential

scam before you become a victim.

Use these tips from Brian Pritchard,

director of IT at SAGE, as best practices

for every order. If you see multiple

characteristics in an order, it becomes even

more important to investigate further.

1

Look for poor spelling or

grammar.

“Usually something will

just look strange about the email,”

says Pritchard. “Poor English or

grammar is a dead giveaway.”

2

Notice whether they ask for

personal details in an email.

“Your bank will never ask for

security information or account

information in an email.”

3

Don’t open attachments or click

links if it’s from someone you

don’t know or if you are not

expecting it.

Pritchard cautions,

“Even if the email looks like it

might be legitimate, contact the

business or institution directly

from their site. Scammers usually

pose as large companies, banks,

airlines, shipping companies and

large retailers. They may also pose

as a customer saying a payment

or invoice is attached. Contact

the client separately to verify

what they are sending.”

4

Be wary of orders from new

customers submitted through your

website.

“Popular scams often

start with asking for a quote on a

large quantity of items. It could be

anything, but USB drives and blank

shirts are particularly popular.”

You’ve Been Scammed!

KnowThe Red Flags Of A

Fraudulent Order Before It’sToo Late

by

Tara Mibus