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66

Best Foot Forward //

FAST FORWARD

70

Why All The Fuss About A Code Of Conduct? //

PRODUCT RESPONSIBILITY

74

The World Has Changed. Embrace It. //

VIEWPOINT

THE WORLD HAS CHANGED.

EMBRACE IT.

Where is the promotional marketing

industry going, and what can we

expect to see over the next five

years? Read one viewpoint

on page 74.

PUT A LITTLE

BRAWN IN

YOUR BRAIN

JUNE 2016 •

PPB

• 65

THINK