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JUNE 2016 •
PPB
• 63
PPAI 2016 BUYERS STUDY
PURCHASING SOURCES
14%
Use 1 distributor
62%
Use 2-5
18%
Use 6 or more
56%
Direct Mail
48%
Fulfillment
27%
Company store
Significantly higher
for Advertiser vs.
Agency
(64% vs. 53%)
SOURCE ORIGIN
ADDITIONAL SERVICES BUYERS WOULD VALUE
IMPORTANCE OF PROOF
EXPECTED PURCHASING
...that promotional products will achieve objectives
...of promotional products in next 12 months
Slightly/
Not at all
14%
Moderately
27%
Extremely,
Very
59% 50%
increase
47%
Stay the same
3%
Decrease
Michaela Mora is
principal of Relevant
Insights, LLC.
Tina Berres Filipski
is editor of
PPB
.
60%
Creative
41%
Both
35%
Online
Products are purchased from distributors...
3%
Only overseas
36%
Some domestic,
some overseas
24%
Offline
51%
Only domestic