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60 •
PPB
• JUNE 2016
GROW
TERM AWARENESS
...in the context of marketing & advertising
Promotional Products
Promotional Items
Promotional Giveaways
Promotional Merchandise
Branded Merchandise
Promotional Marketing
Advertising Novelties
Trade Show Giveaways
Swag
Advertising Specialties
Advertising Premiums
Tchotchkes
87 %
87
86
84
80
78
76
69
63
50
47
29
Significantly higher
for Advertiser vs.
Agency
(89% vs. 82%)
Significantly higher
for Advertiser vs.
Agency
(55% vs. 42%)
BUDGET SIZE & ALLOCATION
< $50K
$50-100K $100-500K $500K+
51%
63%
17%
15%
13%
10%
14%
5%
Budget For
Marketing/Advertising
Allocation For
Promotional Products
MEDIA USAGE
37%
Use selective/
targeted
media/venues
36%
Use mass
media
27%
Use both
Over 20%
24%
11-20%
19%
1-5%
30%
6-10%
26%
Percentage of
Agencies’ Media Buy
Devoted to
Promotional
Products for Clients
}
2% Don’t Know
PROMOTIONAL PRODUCT BUDGET PLANNING
46%
No budget,
buy as
needed
36%
Formal part of
advertising,
marketing,
PR budget
Significantly higher
for Agency vs.
Advertiser
(44% vs. 31%)
17%
Part of ad
agency budget
MEDIA BUY
PPAI 2016 BUYERS STUDY
< $50K
$50-100K $100-500K $500K+