PPB June 2016

56 •

PPB

• JUNE 2016

GROW

SALES

SIMPLE ACTIONS THAT WILL AMPLIFY CLIENT CONNECTIONS

AND MAXIMIZE YOUR PERSONAL IMPACT

By Jae M. Rang, MAS

10 Ways To

INVIGORATE Clients

IN THE TIME YOU TOOK

to read this sentence, more than 20 million

emails were written.

I know what you’re thinking: “Half of them just landed in my

inbox!”

In this day and age when connecting with anyone is so easy, why is

it that we struggle to stay in touch with people? That sounds like a

trick question, but it’s not.

The fact is that at any given time we’re experiencing an

abundance of messages coming from a multitude of sources. The

moment we open our eyes in the morning, the messages begin to flood

in. Guess what? Your customers are in the same boat.

So, how can you stand out—get noticed—and encourage

your customers to drink your Kool-Aid?

One word: INVIGORATE!

I – INSPIRE.

Be someone who people want to follow. People

love to be associated with successful people who have influence.

The easiest way to become someone of influence is to become a

giver. Get involved with your community, send someone an email with

a compliment, endorse or congratulate a connection on LinkedIn, send

a customer a gift on their work anniversary or sponsor a cause. Look

for opportunities to give.

N – NECESSARY.

We want white space, not white noise. Just

as white space is very effective in print ads, creating some scarci-

ty in your communication can make each connection more pow-

erful. Over-communicating eventually becomes

white noise. An overabundance of any kind

of communication waters down your mes-

sage. Communicate with purpose.