PPB June 2016

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62 • PPB • JUNE 2016 GROW
OVERALL EFFECTIVENESS
PPAI 2016 BUYERS STUDY
In achieving marketing goals, promotional
products are...
65%
Always/mostly
effective
32%
Moderately
effective
MEDIA USAGE & EFFECTIVENESS
Social media
Email
Internet advertising
Sales promotions
Print
Product samples
Direct mail
Gifts w/purchase
Exhibits/trade shows
Experiential events
Contests/sweepstakes
Mobile advertising
Radio
Point of purchase
Product placement
Outdoor
TV
TYPICAL USE
How promotonal products are used...
20%
Campaign 30%
Stand alone 49%
Both
72 %
60 * (65% vs. 53%)
58
54
46
43
40
40
38
35
33
31
29
28
28
24
23
36 33 %
30 36 ** (43% vs. 32%)
33 37
36 45
31 41
37 37
32 35
30 43
31 39
28 45
30 36
27 40
23 34 ** (40% vs. 30%)
26 41
30 46
27 3
29 28
Promo products are used
in conjunction with...
In comparison,
promo products are...
More Effective As Effective
*Significantly higher for Advertiser
**Significantly higher for Agency
• Forty-two percent of respondents
are in executive management with
36 percent in customer
service/account
service or market-
ing/advertising.
• Sixty-three percent
are women, 37
percent are men.
• Thirty-two percent report
their age as 25-34 years
old and
22 percent as 35-44 years old.
• The largest percentage (11
percent) work in the retail sector.
Demographics:
A Buyer Snapshot