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FAST
FORWARD
VISITORS TO COACHELLA,
a Southern California
music festival, typically
sport a bohemian style
reminiscent of the ’60s hip-
pie culture. This year they
received a major upgrade to
their fashion game thanks
to online shoe retailer
ShoeDazzle. Playing off
the beloved but overstyled
festival trends of flower
crowns and metallic flash
tattoos, ShoeDazzle
opened a Floral Foot
Painting station at an event
hosted by Nylon magazine.
ShoeDazzle hired a
local face and body artist to
paint custom art on
women’s feet and ankles
while they lounged at the
event and took a quiz to
match their shoe styles to
ShoeDazzle offerings. The
various styles of art, based
on the each woman’s style,
paralleled with ShoeDazzle’s business model. The newest ShoeDazzle
product collections were on display for the women to check out while
they waited to receive custom body art.
BRANDABLE
Best Foot Forward
TECH TALK
JUNE 2016 •
PPB
• 69
Online shoe retailer wows festival crowd with unique body painting booth
Building Better Events
With 3D Printing
Not content to simply offer rental equipment for events and custom-designed displays,
Detroit, Michigan-based Display Group has opened a 3D creation studio to complement
its suite of services. With the assis-
tance of high-tech equipment for
miniature fabrication, 3D scanning
and routing, Display Group is creat-
ing one-of-a-kind items for clients
to use at trade shows, sets, exhibits
and outdoor events. Recent proj-
ects include a rocket-shaped moni-
tor frame for Rocket Mortgage,
and a series of 24 oversized vin-
tage bobbleheads for a local
FoxSports promotion.
Detroit design firm ups its design game with latest trend