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USINESSES THAT HAVE EMBRACED sustainability and eco-friendly
products and practices—and effectively promoted their efforts—have
been reaping the financial rewards from ever-more-conscious consumers.
With Nielsen’s 2014 Corporate Social Responsibility Survey reporting
that more than half (55 percent) of global respondents are willing to pay
extra for products and services from companies that are committed to positive social
and environmental impact—an increase from 50 percent in 2012 and 45 percent in
2011—it just makes good sense for suppliers to offer more eco-friendly products and
for distributors to keep environmental impact in mind when creating promotional
campaigns and recommending products.
So what is the definition of an eco-friendly product? There’s no hard and fast rule
on this but, in general, eco-friendliness refers to any product that does not harm the
environment through its production, use or disposal, or any product that facilitates or
encourages the conservation of natural resources. Products made from recycled plas-
tic bottles (RPET), are great examples of green products.
Read on for eco-friendly product and promotion ideas to help your clients market
their efforts to be kind to the environment.
EDITOR’S PICKS
46 •
PPB
• FEBRUARY 2016
GROW
B
Going, Going
Green
THE MAINSTREAMING OF ECO-FRIENDLY PROMOTIONAL PRODUCTS
AND CAMPAIGNS
By Julie Richie