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EDITOR’S PICKS
48 •
PPB
• FEBRUARY 2016
GROW
(E)co-branding Opportunities
ALMOST EVERYONE KNOWS ABOUT Earth Day (April 22, 2016)—it’s a natural co-branding event pick for
environmentally conscious companies. But for clients who want to take advantage of more opportunities to promote their
sustainability initiatives, or position their brand as earth-friendly during the rest of the year, what about suggesting pro-
motional campaigns around some of these other less-well-known 2016 environmentally themed events?
March 12:
Plant a Flower Day
Product idea:
Custom
seed packet or shaped
seed paper
June 8:
World Oceans Day
Product idea:
Custom
temporary tattoos with
ocean-friendly image
March 22:
World Water Day
Product idea:
Recycled
BPA-free sports bottle
Product idea:
RPET
structured cap or RPET
reusable bag
September 4:
National Wildlife Day
Product idea:
Recycled
tire pet food placemat
November 15:
America
Recycles Day