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1.

Never neglect your

target market.

Immersing yourself in your user

base from the very beginning will pay

HILE THERE IS OBVIOUSLY

no such

thing as a blueprint for success, there are a

number of key points that entrepreneurs

should take into consideration.

W

AVOID THESE COMMON

START-UP TRAPS

FIVE KEY LESSONS TO KEEP YOUNG BUSINESSES ON TRACK

BY YOSSI FEINBERG

SMALL BUSINESS

52 •

PPB

• FEBRUARY 2016

GROW