PPB February 2016

ECO-CONSCIOUS DISTRIBUTOR SAVANNAH

MUDGETT, president of Malibu Marketing Group (UPIC:

MMG) and a member of the Millennial generation, believes in an

overarching less-is-more strategy

when it comes to picking promo-

tional products. “Product selection

is key. Even the most environ-

mentally friendly product isn’t

good for the environment if it

ends up in a landfill,” she says.

“Before I was brought in, one of

my clients ordered 3,000 unfortu-

nate-looking eco-friendly tote

bags that no one wanted. They

couldn’t get rid of them. That’s

not eco-friendly. My job is to prevent wasteful spending. If I can

help a client allocate dollars toward a better quality product that

gets used for years to come, it’s good for their brand and their

budget—and the environment.”

Here Mudgett shares the four eco-conscious questions she con-

siders before picking any product for a client’s promotional needs.

Does the product meet the client’s marketing

objectives?

Would I use this product? “My rule of thumb is that I

never sell anything I wouldn’t use,” Mudgett says.

Is this a quality product that will be kept and used

for years or will it end up in a landfill?

For mass-ordered items like trade-show giveaways, is

the item manufactured from eco-friendly, sustainable

or biodegradable materials, and what is its disposal plan?

EDITOR’S PICKS

50 •

PPB

• FEBRUARY 2016

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Strategic Product Picking