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INNOVATE
28 •
PPB
• NOVEMBER 2015
In Donna’s Own Words
Best Part Of The Job:
“I
enjoy helping customers
identify and find solutions for
their business pain points.
Helping my customers inte-
grate and implement new
technologies and having
them see real, tangible
results is very rewarding. I
also enjoy working with
everyone on our team, from
our distributor support team
to our developers. We have
an amazing culture at
ZOOMcatalog.”
Most Valuable Customer
Service Lesson Learned:
“The most important thing is
communicating with and ask-
ing your customers questions
to ensure you tailor the solu-
tions you provide to their
specific needs. This helps
build a long-term and trusting
business relationship. By
doing this, I have become
friends with my customers and
we enjoy working together. I
have learned this time and
again throughout my career
in sales.”
Tip For Great Customer
Service:
“Listen. Make sure
you fully understand the
needs of your customers
before trying to help them.
Go the extra mile—doing
something extra for cus-
tomers helps build your long-
term relationship with them.”
Wish For One Superhero
Power:
“I would like the abil-
ity to clone myself. Today,
most people are always busy
and wearing many different
hats at the same time. I am
sure I am not the only one
who has wished for a couple
of clones at times.”
Best Personal Customer
Service Experience:
“Without a doubt, REI [the
outdoor gear retailer] pro-
vides some of the best cus-
tomer service I have ever
experienced. They are
extremely customer-focused
and embrace the ‘customer is
always right’ attitude. From
the moment you walk in their
doors, you know that their
team is there to help you.
They offer solutions for your
needs. It is not about having
you spend as much as possi-
ble, it’s about you walking
out the door feeling confi-
dent that you made the right
buying decision. I think the
reason they stand out for me
is that they listen and offer
solutions rather than trying to
sell you what is new on their
shelves.”
Donna Zasman Lomazini
Director of Business Development, ZOOMcatalog
Industry Career Snapshot: Co-founded
ZOOMcatalog in 2009
Nominated by: Authur Weiss, Perry Ellis International
and Callaway Sportswear; Jeanne Abercrombie,
Pepco Promotional Products; Dale Jalovec, Scully;
Sherry Maresh, Brandwear; Bryony Zasman,
ZOOMcatalog
Tip No. 5:
Be a good listener
How Donna
Saved The Day
“WE HAVE MANY INDE-
PENDENT sales reps based
all over the country,” says nom-
inator Arthur Weiss, Perry
Ellis International/Callaway
Sportswear. “We needed
ZOOMcatalog training for
each of them, however, they are
all in different time zones and
hard to pin down so one train-
ing session would not suffice.
Being the quintessential
account rep, Donna accommo-
dated our entire sales team,
managers, CRSs and new
hired at times convenient for
them—and with a great atti-
tude. Because of Donna’s
enthusiasm on how to use
ZOOMcatalog, our staff is
well trained and equipped with
another tool to promote our
brand.”
How She Earned Superhero Status:
Nominator Jeanne Abercrombie, Pepco Promotional
Products, says, “I love her passion and how she makes you feel every time you speak with her
that your company and business is the only one that matters. She doesn’t back down on a chal-
lenge, and my company has thrown a few at her; she has jumped in and made us shine.” Sherry
Maresh at Brandwear says, “This may sound corny, but she actually picks up the phone when you
call her. If she does not answer, you know you will hear back from her in a flash. This sounds basic
but it is not in today’s world.” Lomazini’s sister and business partner, Bryony Zasman, adds, “We
continually get feedback on Donna’s ability to understand her customers’ challenges and translate
them into a solution that we can provide for them. She is extremely responsive to requests from
our clients.”