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F
LOPPY DISKS, ROTARY PHONES, ANSWERING
MACHINES and camera film are just a few examples of the
many once-indispensable products that have become obsolete
as better solutions were introduced. But there’s no substitute for
exceptional, personal customer service, and it doesn’t matter if you are
shopping online or calling your cable company. The way in which a
company responds to your needs can be the factor that sends you
straight to a competitor or seals you as a devoted customer for life.
PPB
’s annual search for some of the industry’s top customer
service experts revealed the good news that exceptional customer
service is still alive, well and kicking in the promotional products
industry. And, perhaps surprisingly, this year’s nominees were just as
often praised for their over-the-top service for an in-house client in
the same department as for an outside buyer or distributor client.
What makes the difference between mediocre and extraordinary
customer service?
PPB
went to this year’s Service Superheroes to get
their best tips for top service.
NOVEMBER 2015 •
PPB
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