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by
Jen Alexander
increase by more than four
percent each year for the next
three years, according to industry
analyst The Freedonia Group.
In a state of the market
report conducted by security
industry trade group SDM,
nearly 80 percent of security
system industry professionals
reported expecting a greater
increase in revenues this
year over 2016. And, market
research firm IBISWorld reports
the security system industry
experienced a total revenue
of roughly $23 billion in 2016,
and has seen annual growth of
4.3 percent from 2011 to 2016.
Freedonia projects industry
revenues may reach more
than $66 billion by 2019.
Defeating Illegal
Dumping
One sheriff’s office in North Texas developed
a community outreach program to educate
county residents on illegal dumping. Department
personnel gave presentations on the topic to
community organizations, schools and commercial
groups such as builders associations. Additionally,
officers performed “block walks,” canvassing
neighborhoods near known dumping sites to
educate residents and deliver promotional products
as message reminders—magnets, litter bags and
bumper stickers were handed out to individuals
who participated in the presentations.
Source: North Central Texas Council of Governments
Case studies from the industry
Real World
Solutions
Tactical Recognition
Evansville, Indiana, security company Sonitrol
wanted a way to recognize the law enforcement
community for its work, and came up with a
tactical rescue knife that featured Sonitrol’s logo
on the handle. The knife was so popular that
Sonitrol reordered it to give away to customers.
The campaign was honored in 2016 with a SAMMY
Award from security industry publication
Security
Sales & Integration
.
Source:
Security Sales & Integration
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JUNE 2017
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