PPB June 2017

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Keep customers’ information secure on the
go with an RFID wallet that attaches to a
cell phone. The wallet is constructed with
RFID blocker sleeves made using a patented
process and special metal alloy. It holds two
credit cards or IDs and is mounted with
a removable 3M® adhesive to attach
to the back of a cell phone. Customize
with a full-color imprint for greater impact.
Fields Manufacturing / PPAI 111951
The trapezoid
shape gives the
Newberry Wedge
a stunning look
that recipients will
enjoy. The triangular
sides amplify the
beauty of this
innovative award.
Crystal D
PPAI 112326
Law En f o r cemen t
Getting In
The Door
For security alarm businesses, the
greatest industry competition comes from
the consumer—DIY home security is more
readily available, benefiting from the advent
of smart home technology. While the home
security installation and monitoring business
market isn’t saturated, companies are still
competing with each other—and with DIY
systems that are contract-free, as well.
Programs that focus on new-client
acquisition, loyalty recognition and
community partnerships can help security
company clients make a bigger impact on
prospective and current customers. The
challenge, says David Johns of Alta Loma-
based California distributor DMJ Systems
(PPAI 485033), is demonstrating the value
of promotional products to companies that
are used to more traditional methods of
delivering messages.
Johns’s clients turn to signs and decals
with the company name and phone number
printed on them, and also like business card
magnets to hand out to end users. He says
larger companies are more likely to use a
wider variety of items.
Other ways to promote companies
that might not be used as often—but can
be just as effective, says Johns—include
combining promotional flyers with invoices
for mailings and email correspondence. To
approach smaller companies, Johns suggests
contacting the owner or sole proprietor of
a business; larger firms will likely have a
purchasing manager or general manager who
approves spending on promotional material.
Budget is a primary driver of decision
making, he adds.
Johns advises, “Know your customer,
and know your costs—because you are
competing with many direct sellers [for
security companies’ business].”
Products to pick for your
security client’s next program
Campaign Collateral
SECURITY
Peace of mind away from
home gets even stronger for
clients who carry this auto
safety tool that includes a two-
sided metal head to break car
windows in an emergency, and
a seat belt cutter.
CPS \ The Keystone Line
PPAI 111040
52 | JUNE 2017 |
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