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Law En f o r cemen t
Safe And Sound
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asked with protection and
service, law enforcement officers
put themselves between danger
and the public, working to ensure
communities are safe and thriving.
But community relations efforts
are among the most challenging for
agencies to successfully promote and
maintain. After President Obama
created a task force on 21st-century
policing in 2015, the U.S. Department
of Justice issued guidelines for
community-based policing, and
it emphasizes the imperative of
agencies making the improvement of
community relationships a priority.
One of the nation’s oldest
community outreach programs is
Neighborhood Watch, launched
in 1972 by the National Sheriff’s
Association to encourage residents
to work with law enforcement in
keeping crime down. Another
program, D.A.R.E., brought officers
into schools to teach students how
to resist peer pressure and “Just
Say No” to drug use. Leave-behinds
for D.A.R.E. events today include
pens, bags, drinkware and t-shirts.
Promotional products as part of
awareness and education campaigns
can help departments foster long-
lasting relationships with the citizens
they serve.
From private security personnel to
residential and commercial security
alarm services, the security industry
is seeing a boom in business as
people and businesses seek greater
peace of mind for themselves and
their property. Demand for private
contracted services is expected to
Law enforcement agencies and security
firms supply peace of mind, and promotional
messaging, to communities and consumers.
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