PPB June 2017

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With orange juice consumption down 13
percent in the past four years due to an
ever-proliferating increase in beverage
choices and consumers’ avoidance of
orange juice’s high sugar content, Tropicana
is offering promotional products as part of
its ongoing marketing
campaign to
encourage people to
enjoy a ‘Little Glass’ of
its 100-percent juice
as part of a healthy,
balanced diet.
Continuing through the beginning of
August, the on-pack promotional campaign
gives consumers the chance to collect
seven different ‘morning mood’ glass
designs. Shoppers must purchase three
promotional Tropicana packs and enter their
details on the campaign’s website to receive
the juice glasses.
Tropicana Brand Manager Sophie
Giraudel says: “We believe this latest
‘Little Glass’ promotional offer from
Tropicana is a fun way to reinforce our
messaging from last year, that one glass
serves as a convenient and easy way for
people to get important vitamins, minerals
and one of your five-a-day [fruit and
vegetable servings].”
The seven Little Glass designs capture
common morning moods, such as ‘Friyaay’
and ‘Sleepy head’.
Source: Business Insider, Talking Retail
Julie Richie is an Austin, Texas-based writer
and former associate editor for PPB.
Mingle with your guests while monitoring the
food from up to 195 feet away with this dual
thermometer and wireless receiver. Insert
the FDA-compliant stainless steel probe
into the meat on the grill, set the desired
cooking temperature and walk away with the
wireless receiver. The beeping sound on the
receiver indicates the food has reached the
desired temperature. Choose from five pre-
set food temperatures (rare, medium rare,
medium, medium well and well). The backlit
LCD panel makes the product easy to use in
low-light conditions.
Starline USA, Inc. / PPAI 112719
This elegant slate cheese plate makes
a sophisticated entertaining piece or a
great hostess gift all by itself, but the
premium Wisconsin cheese, sausage and
crackers make it even better. This solid
stone cheese plate comes with soapstone
chalk for identifying different varieties of
gourmet foods.
Maple Ridge Farms
PPAI 114165
One of the most important ingredients
in home entertaining is music. The
SoundTouch® 10 wireless music system
plays your favorite tunes throughout your
home—wirelessly. A free, powerful app lets
users explore millions of songs from music
services, internet radio stations and a stored
music library. SoundTouch plays any of that
music instantly, without a phone or tablet.
Simply press one of six presets on the
speaker or remote to start the music. It’s
available in black or white.
Incentive Concepts / PPAI 212912
| JUNE 2017 | 45
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