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Five Keys To Millennial-Friendly Outdoor Events
Wi-Fi
It’s a must.
SnapChatting
uses a LOT
of data.
Creature Comforts
They don’t call
Millennials’ version of
camping “glamping”
for nothing. Millennials
like to combine fun with
indulgent luxury.
Gamification
Include an online
competition component
to any outdoor activities
to appeal to multi-tasking
personalities.
Exercise
Millennials like playground
games (kickball,
anyone?) but remember,
more “extreme”
activities (water-
skiing, rock-climbing,
zip-lining, kayaking,
paddleboarding) make
for the best photo ops.
Fido
Millennials like taking
their dogs with them
everywhere, so pet-
friendly events and
venues are especially
popular. (Provide water
bowls, pet cleanup
stations, promotional
pet items, etc.)
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Source: National Recreation and Park Association
Case Studies
Get A Grip
Whataburger, a large fast-food chain, needed a unique
branded decoration for a corporate golfing event that would
work on the golf putter handle they were giving as a gift.
The client chose World Emblem’s Flexstyle for its
texture, color and ability to capture fine detail. Flexstyle can
be attached to hard goods as well as apparel, and the color
options are virtually limitless.
Source: World Emblem International, Inc.