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by
Julie Richie
t he g r ea t ou t doo r s
28
|
APRIL 2017
|
GROW
W
hile older generations tend to see
nature as a place to get away from
it all and conquer athletic challenges with
the best (and most expensive) technical
gear, Millennials just want to have relaxed
fun with their friends in the outdoors, and
share their experiences on social media,
according to outdoor industry experts.
In his July 2015 article in
Outside
magazine, “The Outdoor Industry Has a
Millennial Problem,” Michael Roberts,
executive editor, digital development,
wrote, “The post-college set in particular
is turned off by the go-for-the-summit
ethos that defines so many legacy brands.
When Millennials chill out in
the great outdoors, these are the
products they’ll want to hang with.
Pack
Mentality