PPB April 2017

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| APRIL 2017 | 29
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Many of them camp out mostly at festivals like Coachella or
Burning Man. As such, they see the outdoors not as a proving
ground to be attacked with ice axes and Gore-Tex, but as a
playground to be enjoyed with portable sound systems and
beer Koozies.”
A recent study by the Outdoor Industry Association found that,
unlike the Baby Boomer generation, “Millennials . . . have a pack
mentality. For them, it’s less about ‘I can and you can’t’ and more
about ‘I can and you should come along.’”
Or if you can’t come along, you should follow along—on social
media. Millennial travel blogger Trevor Morrow said in a 2016 CBS
News article that social media is key for Millennials. “We want that
photo. For me, I want it for thememories, but of course, I think you
could generally say that we want to post it and share it with our
friends on Facebook, Instagramand Snapchat.”
Toby O’Rourke, chief franchise operations officer for
Kampgrounds of America, explained to CBS News how brands
are adjusting their products to fit a more relaxed approach to
the outdoors. “Brands like The North Face that used to focus
on technical gear for avid adventurers are now also creating
stylish, user-friendly and comfortable products that appeal to
Millennials. Ads that once featured extreme athletes at peak
performance are now likely to include friends casually gathered
around a campfire.”
Read on for our curated group of Insta-worthy products
Millennials will want to use—and share with friends.
Social Media Sensations
Absolute adventure. That’s what the Polaris®
ACE® is all about. The single seat puts the
rider directly in the center of the trail. Comfort
improvements across the line have made each
ACE the most comfortable ride yet. As a showcase
item or prize for an outdoor adventure event, or
an incentive or recognition product for the right
demographic, this four-wheeler is all fun.
Incentive Concepts, LLC / PPAI 212912
The unique, patented CreekKooler floating cooler
is the perfect choice to add some fun to outdoor
recreation opportunities. Tow the cooler behind a
kayak or canoe, fill it with ice and drinks for a cool
serving display at a summer event, float it in a pool
or hot tub, showcase it as a raffle item at a career
recruiting event or auction, offer it to resorts and
lake outfitters to use as a boat rental add-on, or
target construction companies that specialize in
boat docks, lake homes or swimming pools. The
possibilities are endless. And it’s made in the USA.
Kanooler Products / PPAI 690429
When paddleboarding, jetskiing, hunting or
enjoying any other active outdoor activity, it’s
always a challenge to keep a drink nearby—
and upright. The Amazing L’il Sucker no-spill
vacuum holder adheres to surfaces to hold a
drink in place and eliminate spills.
Best Promotions USA / PPAI 461689
HERO Session packs the power of GoPro into a convenient, grab-and-go, everyday camera. Perfect for
the first-time GoPro user or as a second camera, HERO Session is simple to use. Its single button control,
stunning 1080p60 video, 8MP photos and rugged, waterproof design make HERO Session the perfect
camera to record and share any adventure.
Premco Associates/PISI / PPAI 145323 /