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Top Promotions
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FEATURE
Strategy and execution:
The
award, the client emphasized,
should stand out as a unique and
coveted prize that’s reflective of
its name and which is designed
to be won repeatedly. They
hoped the program would have
a life of five or more years. We
created a conceptual sketch for
a custom award which was then
submitted to our development
partner Visions/Awardcraft.
They went through seven design
revisions before we felt ready to
show the client. The final design
of the “Wave of Excellence”
award—made of wood, glass and
acrylic—embodies the client’s
“Sun, Sand and Surf” theme
using a dominant wave-shaped
backdrop with individual awards
in the shape of surfboards. The
base holds surfboards won for up
to five individual achievements.
The client enthusiastically
embraced the design, noting
that it addressed all of their goals
in a dramatic and desirable
presentation. The client ordered
100 bases and 300 surfboards,
and looked to initiate the program
once the overseas-produced
custom product arrived.
Results:
The client set up
a committee to define the
achievements necessary to
win. They aligned the award’s
goals with their strategic plan.
Following the initial award
presentations, departments are
now more focused on meeting and
exceeding strategic goals.
Type of client:
Horse show
Target audience:
40,000-
50,000 attendees at a six-day
equestrian event, which is one
of the largest outdoor horse
shows in the U.S., and a premier
destination for horse people
Timing:
The event took place
in Bridgehampton, New York,
in August, in the heart of the
summer social season
Program’s primary objective:
The
client is a 501(c)(3) nonprofit
organization whose main objective
is to raise funds to help pay for the
grounds and to help horse-related
charities throughout the year. This
annual program requires a careful
product selection to deliver a mix of
branded items worthy of “collectible”
status. Annual event poster graphics
carry over to a selection of products
to meet a demanding budget and
a discerning buyer audience.
Total cost
(including promotional
products, media, printing,
packaging, etc.):
$10,000
Not-for-Profit Programs
Strategy and execution:
The client
attended the Specialty Advertising
Association of Greater New York’s summer
end-user show with us to search for
products. Quotes were obtained to see
how products fit into the budget. Virtual
presentations were also created to show
how the product would look with the event’s
poster. The order arrived in mid-July and
detailed instructions were provided to every
supplier. Orders were shipped to a trailer
put into place on the Monday before the
show. The souvenir tent was erected and
the products were set up. There was also a
poster contest with submissions from artists
all over the world. The winning poster was
reproduced on the promotional products in
the souvenir shop.
Results:
In a typical year, the client
purchases three or four items; at this event
seven items were purchased for the 40th
anniversary, with quanties increasing by
20 percent. All products were sold out by
mid-week and the client increased revenue
by over 35 percent.
Distributor
|
Distinctive Promotions, Inc., an iPROMOTEU Affiliate
|
MARCH 2017
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