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FEATURE
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Top Promotions
Distributor
|
ePromos
Promotional Products
Type of client:
27,500 education
company employees
Other media used:
Web
Program’s primary objective:
The
internal program was designed to
introduce the client’s rebranded identity
to a majority of its employees with one
unified message and allow an immediate
opportunity for employees to interact
with the new brand elements through
the use of promotional products
Total cost (including promotional
products, media, printing, packaging,
etc.):
Approximately $413,000
Strategy and execution:
Our company was
asked to produce and distribute a personal
desk calendar reflecting the client’s new
identity. It included 12 unique brand-inspired
cards displayed on a reusable wooden stand.
A non-calendar version was designed for lunar
calendar markets. Production was split between
the U.S., UK and China. Distribution of bulk
cartons to 81 offices worldwide was completed
during the week prior to the launch date with
holding instructions. On launch day, the global
rebrand was announced and individual delivery
was made to each employee attending the
rebranding events to reinforce their experience.
We also integrated the message with the client’s
internal website so that employees could
immediately engage with new brand elements.
The site was designed using virtual product
images and an on-demand purchase model to
accommodate the unbudgeted request.
Results:
100-percent delivery was completed
to all global employees in 38 countries on the
launch day. Merchandise costs were within
budget and the website was designed at no cost
to the client; more than 4,000 employees visited
during the first month. Year-to-date sales have
hit 257 percent above 2015 figures.
Internal Communication Programs
Caren Aardema of ePromos
on overcoming this
program’s obstacles:
“When you are
dealing with people
from different parts
of the world, you
have the barriers
of language,
geography and
they also chose to
do a calendar—so
we had people
who were on a
lunar calendar.
We also split up
our production
around the globe
and worked
with different
production
facilities in China,
for example, and
had half of our
production done
in Asia. We also
had organizational
issues where
everyone was
working in different
time zones and we
had volunteers
around the globe,
so we worked
with Google Docs
so everyone had
access in real time
and we could
all share our
information.”
32
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MARCH 2017
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