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FEATURE

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Top Promotions

Distributor

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E Group, Inc.

Type of client:

Technology, global software leader

Target audience:

6,000 engineers with levels

of experience ranging from NASA professionals

to entrepreneurial college students

Other media used

Web, email

Program’s primary objective:

The goal was

to provide opportunities for SOLIDWORKS

users to interact with the brand

Total cost (including promotional products, media,

printing, packaging, etc.):

The budget for the social contest,

promotional products and event management was $150,000

Strategy and execution:

The overall strategy was to allow

the SOLIDWORKS community opportunities to interact with

the SOLIDWORKS brand. We helped generate excitement

for the event through a social contest for users to design

their own t-shirt. An online creative contest allowed users to

submit their designs. The contest and voting process were

promoted to the entire SOLIDWORKS community through

email blasts, social media and a question on the registration

form. Winners were announced and their designs were

featured on t-shirts given out at the conference. We facilitated

live screen printing at the conference so that attendees could

instantly receive their custom design. A total of nine different

t-shirt combinations were available. Other products used to

promote the brand at the conference included water bottles,

sunglasses, pens, a welcome bag, hats, cups and napkins.

Results:

The top seven entries were put up to a vote with

more than 8,700 total votes. This entire event is not about

generating a profit, it’s about building community, brand

awareness and engagement, and generating excitement about

the latest technologies. The client labeled the event a success.

Distributor

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Progressive Promotions, Inc.

Type of client:

Consumer Packaged Goods

Target audience:

300—the entire company workforce

at a single plant

Program’s primary objective:

To reduce waste and

engage their workers with company pride by replacing

the disposable cups, flatware, paper plates and

napkins with sustainable and reusable pieces. We saw

this as an opportunity make this a fun as well as an

impactful and innovative campaign.

Total cost

(including promotional products, media,

printing, packaging, etc.):

Approximately

$8,000

Strategy and execution:

We wanted the products

selected to underscore the purpose of the campaign as

well as the spirit of the brand so we carefully selected

each component to ensure that the colors, design and

materials reflected this. The plate clings, which use the

brand logo, even had a write-on area for employees

to personalize them. The clings also included the

brand’s mission statement along with the full-color

logo. The branded yellow cloth napkins were a

washable cotton-poly blend for easy care. The Mikasa

flatware, including plain stainless flatware for the plant

and laser-engraved pieces for the executive dining/

conference room, was layered with the logo on the

base. We ordered clear glass salad and dinner plates

with interchangeable clings to have mixed messaging.

These were placed on the underside of the plates and

then removed before washing; and they were reusable.

Results:

Although the results can be quantified in

savings of at least $25,000 to date, this program also

has a positive impact on the environment. By no longer

using disposable cups, plates, napkins or flatware, the

company has cut down on waste, which is priceless.

Recycling/Green Programs

Tradeshow/Exhibit Traffic Programs

38

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MARCH 2017

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