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FEATURE
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Top Promotions
Distributor
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E Group, Inc.
Type of client:
Technology, global software leader
Target audience:
6,000 engineers with levels
of experience ranging from NASA professionals
to entrepreneurial college students
Other media used
Web, email
Program’s primary objective:
The goal was
to provide opportunities for SOLIDWORKS
users to interact with the brand
Total cost (including promotional products, media,
printing, packaging, etc.):
The budget for the social contest,
promotional products and event management was $150,000
Strategy and execution:
The overall strategy was to allow
the SOLIDWORKS community opportunities to interact with
the SOLIDWORKS brand. We helped generate excitement
for the event through a social contest for users to design
their own t-shirt. An online creative contest allowed users to
submit their designs. The contest and voting process were
promoted to the entire SOLIDWORKS community through
email blasts, social media and a question on the registration
form. Winners were announced and their designs were
featured on t-shirts given out at the conference. We facilitated
live screen printing at the conference so that attendees could
instantly receive their custom design. A total of nine different
t-shirt combinations were available. Other products used to
promote the brand at the conference included water bottles,
sunglasses, pens, a welcome bag, hats, cups and napkins.
Results:
The top seven entries were put up to a vote with
more than 8,700 total votes. This entire event is not about
generating a profit, it’s about building community, brand
awareness and engagement, and generating excitement about
the latest technologies. The client labeled the event a success.
Distributor
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Progressive Promotions, Inc.
Type of client:
Consumer Packaged Goods
Target audience:
300—the entire company workforce
at a single plant
Program’s primary objective:
To reduce waste and
engage their workers with company pride by replacing
the disposable cups, flatware, paper plates and
napkins with sustainable and reusable pieces. We saw
this as an opportunity make this a fun as well as an
impactful and innovative campaign.
Total cost
(including promotional products, media,
printing, packaging, etc.):
Approximately
$8,000
Strategy and execution:
We wanted the products
selected to underscore the purpose of the campaign as
well as the spirit of the brand so we carefully selected
each component to ensure that the colors, design and
materials reflected this. The plate clings, which use the
brand logo, even had a write-on area for employees
to personalize them. The clings also included the
brand’s mission statement along with the full-color
logo. The branded yellow cloth napkins were a
washable cotton-poly blend for easy care. The Mikasa
flatware, including plain stainless flatware for the plant
and laser-engraved pieces for the executive dining/
conference room, was layered with the logo on the
base. We ordered clear glass salad and dinner plates
with interchangeable clings to have mixed messaging.
These were placed on the underside of the plates and
then removed before washing; and they were reusable.
Results:
Although the results can be quantified in
savings of at least $25,000 to date, this program also
has a positive impact on the environment. By no longer
using disposable cups, plates, napkins or flatware, the
company has cut down on waste, which is priceless.
Recycling/Green Programs
Tradeshow/Exhibit Traffic Programs
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MARCH 2017
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