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Top Promotions
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FEATURE
Distributor
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Club Colors, LLC
Type of client:
Medical
Target audience:
Conference attendees
How many people comprised the target audience?
5,000
qualified attendees
Other media used:
Web, email, direct mail
Program’s primary objective:
The client wanted to make a statement
at the show, which is attended by newcomers, new potential clients
and those who are involved in cutting-edge medical processes
from all disciplines of medicine. With this high-level clientele, it is a
challenge to make a statement and drive traffic.
Total program cost:
$18,551
Strategy and execution:
The overall theme used by the client was
“Let your clinical research rise above the ordinary.” We provided fully
customized drones as well as a number of aviation-themed items.
First, we mailed a flyer printed to replicate an airline ticket to drive
traffic to the booth. Attendees who came to the booth were qualified
and then given the mini drone. The booth had a “safe flight” area
where the drones could be flown and “aviators” to help with the flight
practice. The visual drove additional traffic to the booth because
everyone wanted to try a drone. Once visitors received their mini
drone, they could sign up to win a larger drone and were invited to a
later event the client was hosting.
Results:
The client was able to increase both booth attendance and
attendees to their later event. They experienced a 245-percent growth
in booth card swipes (vs 2015) and 125-percent higher attendance to
the client event for a relatively small investment.
Business-To-Business
Distributor
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Image Source, Inc.
Type of client:
County library system
Target audience:
30,000 children ages 6 to 12
Other media used:
Print and direct school outreach
were used to create awareness for the program
Program’s primary objective:
To serve as an
incentive and roadmap to encourage children
to read
Total cost (including promotional products,
media, printing, packaging, etc.):
$75,000
Strategy and execution:
The goal of this annual
reading program is simple: to encourage children
to read during the summer so progress in learning
is not lost while school is out. Those who complete
the reading challenge win a prize. The product
selection process was done in a very unique and
effective way. Our team focused on the target
demographic, annual theme, budget, unique
decoration needs, product safety requirements and
logistical implications for distribution to 49 libraries
in the county. The ideas were narrowed down to
four to six items, and focus groups were conducted
with children from the community where they
voted for their favorite idea. Product safety was a
key element of this program since the majority of
the children targeted were under 12 years old.
Results:
More than 20,000 children attended the
summer program; 15,000 wallets were given to
students who completed the requirements; 43,000
notebooks were also given away and, best of all,
7.5 million minutes were spent reading.
Educational Programs
Silver Winners
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MARCH 2017
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