31 / 120
Top Promotions
|
FEATURE
Distributor
|
HALO
Branded Solutions
Type of client:
Sports channel
Target audience:
350 media
buyers, executives at Fortune
500 companies, and current
sponsors and potential
sponsors of the sports
channel who cover events
Other media used:
Video, Pixaction
Program’s primary objective:
To create excitement
surrounding the sports
channel’s “Summer of
Golf” campaign and all the
events it would be covering.
The intent was to open
doors to new advertising
opportunities and re-book
current ad partnerships.
Total cost (including
promotional products,
media, printing, packaging,
etc.):
$50,000
Strategy and execution:
The
concept was initially formed
between the network and the client
at a bar as the account executive
was pitching BIC Graphic’s
Pixaction calendar, which uses
augmented reality to bring calendar
artwork to life. Ten minutes later,
the concept morphed into a
custom package of 12 ProV1 golf
balls. That grew to an 18-pack of
golf balls and over the next three
months the program grew. One
brand wouldn’t work out of the
box, so Bridgestone balls were
selected. Video development (by
the client) and a box design and
layout were next. Keepsake Boxes
made a custom sleeve and matte
black box; BIC supplied the balls
and the Pixaction technology. A
total of 650 dozen golf balls were
unpacked and repacked in-house,
which included assembling the
boxes and sleeves, and fulfilling the
project into 350 mailer boxes with
shredded tissue paper.
Results:
Statistics are tough
due to the nature of the project,
according to the client, but this
promotion opened up many key
new partnerships with media such
as
Men’s Journal,
CNBC, Mashable
and
Rolling Stone.
The sports
channel loved the final product
and reordered.
Distributor
|
Propel Promotions, LLC
Type of client:
Freelance
graphic design group
Target audience:
100 marketing and
communications managers of medium to
large-sized businesses and creative directors
of advertising agencies in Michigan
Other media used:
Web, direct mail
Program’s primary objective:
To
increase awareness, and gain new
clients and a steady stream of projects
Total cost (including promotional products,
media, printing, packaging, etc.):
$2,500
Strategy and execution:
To attract the
attention of marketers and art directors,
the Design Disaster Relief Kit was created
as a self-promotion for design services.
The kit described the challenges marketers
and art directors face in terms of different
disasters (flash flood, wildfire, avalanche,
tornado and tsunami). Recipients rated
their design disaster on a scale of one to
five based on the descriptions inside the
kit. Each corresponded to a promotional
branded item in the kit with instructions
on how to relieve the disaster. Kits were
mailed monthly to 10 of the 100 targeted
recipients. A call to action encouraged
recipients to visit a landing page and
share their design disaster stories.
Results:
For every 10 kits that were
distributed, five appointments were
generated and one yielded a new
client with ongoing projects.
Business-To-Business
Business-To-Business
|
MARCH 2017
|
29