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Distributor
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Vernon McGraves
Promotions, Inc.
Type of client:
Memory care facility
Target audience:
200 resident patients,
caregivers and staff; family, friends, trade-show
participants and marketing sales groups
Program’s primary objective:
To improve the
quality of life for memory care residents
Total cost
(including promotional products,
media, printing, packaging, etc.):
$250
S
trategy and execution:
Based on food
consumption studies of Alzheimer’s patients,
plate color was determined to be critical to
increased consumption and red determined
as the most influential color. The next
logical observation was focused on liquid
consumption. A bottle was selected that
changes color when ice and cold liquids are
added and it had a red leak-resistant push/
pull lid.
Results:
By using the new drinkware,
consumption of cool and cold liquids has
increased among residents. In addition to
better hydration for the resident, the caregiver
can now immediately observe how much liquid
has been consumed.
Health/Wellness Programs
Distributor
|
Image Builders
Type of client:
Manufacturer of harvesting
equipment / agriculture
Target audience:
408 pre-qualified agricultural dealers
and customers across the U.S. and Canada
Program’s primary objective:
To reward these
recipients by getting the 2017 pricing/product list
in their hands by the first week of July and creating
a conversation piece around the program
Total cost (including promotional products, media,
printing, packaging, etc.):
Approximately $24,000
Strategy and execution:
The theme for the reward gift package
was “Taste of Summer” and the client wanted items that would
reflect summer and grilling, and at the same time show aspects
of their products, introduce their 2017 pricing/product line,
and provide good will and brand recognition towards future
purchases. The items chosen for the gift included a laser-
engraved grilling spatula and three different grilling sauces all
tucked into an insulated, logoed wine tote with the 2017 Taste
of Summer pricing/product brochure. We put all of these pieces
together as a gift set, and packaged and shipped them out
the last week of June to dealers across the U.S. and Canada.
Results:
The Taste of Summer gift set was successfully
in the hands of 408 dealers and customers by the
first full week of July, as requested by the client.
Goodwill Programs
FEATURE
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Top Promotions
40
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MARCH 2017
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