PPB December 2016

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dr i nkwa r e
36 | DECEMBER 2016 |
GROW
BehindThe Beverage
Source: Nielson
* And all of these factors are even more highly important to younger, Millennial legal-aged drinkers. *
Temperature
Packaging
42% of Americans
consider buying their
beverages cold as
highly important
24% say
that buying
their beverages
cold is at least
somewhat
important 53% say that
environmentally
friendly packaging is
of some importance
73% say that
packaging options
that are easy to
carry are
important to them
49% say that
single-serve
packaging is at least
somewhat important
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