PPB December 2016

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Case Studies
dr i nkwa r e
34 | DECEMBER 2016 |
GROW
Marry The Message
A large regional transportation
carrier bought 5,000 Kong stainless
steel tumblers. The company is
giving them to potential customers
and connecting the tumbler’s
cold-retention feature to the sales
message: ‘Stay cool and relaxed
because we’ve got this handled.’
Source: Gold Bond
Bring It To (Virtual) Life
NEXT Products (UPIC: nextpro)
collaborated with Charleston, South
Carolina-based Karst, Inc. (KARST)
on a product for a client company
that developed the first gigabit (100
times faster than an ordinary internet
connection) community in the state.
The client wanted an out-of-the-
box technology item to match the
progressive nature of their brand with a
big “wow” factor for an event. NEXT’s
12-ounce Shelby tumbler with a lifetime
guarantee gave them a solid piece,
and an augmented reality (AR) feature
was embedded into the design for the
“wow” factor. When the tumbler is
scanned with an AR app, the decorated
image comes to life and offers a menu
of choices tied to the event theme.
Source: NEXT Products
Looking for a refreshing twist on Neoprene can coolers? The unique Home and Away reversible
can cooler uses a four-color process sublimated imprint on both the inside and outside.
Designed to fit most beer and soda cans, these coolers are fully customizable on both sides
and have excellent insulating properties to keep beverages cool and refreshing in the hottest
temperatures. All styles easily fit into a pocket or purse to ensure your promotion will travel
wherever people appreciate cool beverages.
AZX Sport / UPIC: AZXS9472 /
Protect your furniture in
style with a leather coaster
set. This four-piece set of
four-inch-square coasters
comes with a convenient
storage box. Constructed
using genuine top-grain
leather, each coaster also
has a soft felt backing.
Logo debossing is available.
Dacasso / UPIC: dacasso
Colorful beverage or
luncheon napkins can
liven up any event.
With 22 napkin colors
and 63 ink and foil
imprint choices, the
creative possibilities are
endless. These napkins
bring a splash of color
to all of life’s occasions.
Carlson Craft
UPIC: CARLSONC
Awesome Accesories
A great product for enthusiasts of outdoor activities such as paddleboarding, kayaking or boating, the
Amazing L’il Sucker is made from a special type of Neoprene that, when attached to the base of a
can, cup or bottle, creates a seal and when placed on a flat, non-porous surface creates a vacuum
that keeps the drink in place, preventing spills. Now you never have to leave your drink behind.
Best Promotions USA, LLC / UPIC: bestusa /