PPB December 2016

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Now Starring: Stainless Steel
| DECEMBER 2016 | 33
GROW
Health experts often say you should
drink eight glasses of water per day to
avoid the unpleasant effects of dehydration
and reduce hunger pangs. Unless you’re
drinking straight out of the faucet or garden
hose, you’re using some sort of vessel to
hold all the liquid you consume, even if you
never quitemake it to eight glasses. But with
the endless choice of drinkware available
these days, it’s easier than ever to provide
your clients with distinctive options to
enhance any brand’s message.
“Drinkware in hand is a fashion
accessory with the ad message in plain
view—a company’s brand around
the world for all to see,” says Tami
Wainscott, national sales manager for
The Allen Company (UPIC: ALLEN).
Wainscott says distributors always need
to take into account their market and budget
when suggesting drinkware to clients. She
says to ask, “Who is the client and what
is the purpose of their custom imprinted
drinkware purchase?”Then you canmake
educated suggestions.
As for drinkware trends, Paula Dzik,
marketing director at Gold BondWorldwide,
Inc. (UPIC: WORLDWID), says to think in
threes. “Our product analysis shows that
drinkware has a three‑year trend. Materials
and colors change according to this pattern.
Right now, stainless steel is incredibly
popular, and with good reason: it’s the
second‑safest material that a drinkware
vessel can bemade of.” Glass is considered
the safest choice.
Product safety is of utmost importance in
drinkware, emphasizes Wainscott. “We are
askedmore andmore by our promotional
products [distributors] questions about
drinkware compliance because their savvy
clients are asking. We are prepared and have
completed, upon request, factual information
we can share with [distributors] which they,
in turn, can share with their clients. Our
partnerships with our vendors over many
years in business make it a seamless added
value in doing business with us.”
For more information on product safety,
visit and click on Inside
PPAI and Product Responsibility.
Take your favorite beverage, hot or
cold, with you when you’re on the
go with the 12-ounce Arctix™ 3-in-1
Insulator. This insulated tumbler
comes with a see-through twist-on lid,
perfect for drinking coffee or enjoying
iced tea. Featuring 18/8 stainless steel
dual wall construction, the tumbler
has a deep draw liner and is copper-
lined and vacuum-insulated with a
sweat-free design. The bottom of the
tumbler is designed to hold either the
rubber ring or clear lid when not in
use. Upgrade your order with TruColor
multicolor imprint. This product is
made with FDA-compliant materials.
Starline USA, Inc. / UPIC: STAR0009
Customize this unique 14-ounce stainless steel mug
with a leather-like band that slides off for easy washing.
The band is available in 27 in-house colors and over
100 additional colors upon request.
Choose the thread color of the top and bottom
stitching for a two-color effect.
DgroupTrevelyan / UPIC: dgroup /
Prevent the outside temperature from
affecting your drink with this double-wall
vacuum-insulated stainless steel Tekeya
Thermoflask. It has an easy-to-drink leak-
proof lid and a wide opening for ice cubes.
The insulation prevents condensation for
a dripless drinking experience. Take the
Thermoflask on your daily commute, to
the gym, to the lake or an outdoor event.
The Allen Company / UPIC: ALLEN