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PPAI’s Get In Touch! Industry
Branding Campaign Launches
At Advertising Week
PPAI’s Get In Touch! industry branding initiative kicked off in
September at Advertising Week in New York City. As part of the
program’s launch, the Association joined author, blogger and master
marketer Seth Godin for “Getting In Touch With The Work That Matters.”
Introduced by PPAI President and CEO Paul Bellantone, CAE, the
keynote explored business, management, marketing, storytelling,
changing everything and doing the work that matters. Bellantone also
joined Godin onstage for a Q&A session with the audience.
During his 50-minute live-streamed address at the B.B. King Blues
Club & Grill, Godin used real-life examples, humorous slides and his
personal stories to drive home his message that the ad industry is in
a revolution, and what worked in the 1950s of simply pushing an ad
message out again and again until people bought is now outdated.
“People have been branded to death,” he told his audience. “No one
cares about ads; they care about remarkable experiences. We are living
in an economy based on choice—unlimited choice.” He urged listeners
to deliver personalized messages to become the choice customers would
miss if it were gone.
Originally introduced at The PPAI Expo 2016 as the Industry
Branding Initiative (IBI), the Get In Touch! campaign targets advertising
buyers with a five-year, multimillion-dollar branding initiative designed
to increase awareness and improve the overall perception of the
promotional products industry while communicating the importance
of the promotional consultant, resulting in a larger share of advertising
dollars for the promotional products industry.
Complementing the launch of the initiative, PPAI introduced
the newly redesigned , a website
targeted at advertising buyers that tells a two-part story about the
power of promotional products and the importance of using a
promotional consultant.
Industry members can get involved in the Get In Touch!
campaign by providing case studies, a key component of the
initiative. For more information or to provide a case study, contact
PPAI Public Relations Manager Kim Todora at .
Seth Godin presents PPAI’s live-streamed session during Advertising Week.