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110

|

DECEMBER 2016

|

CONNECT

Ta i ga Coo l e r s

About

Taiga Coolers

Principals:

John

Hohenshelt, Adam Artho

Founding Date:

2013

Facility Size:

15,000

combined square feet

between three facilities:

one in East Texas, and

two in the DFW Metroplex

Notable Achievements:

Taiga, which is

veteran-owned and

produces its custom

products in the U.S.

(Texas), has provided

custom coolers and

tumblers for the Chris

Kyle Memorial Benefit.

particularly for collegiate fans.

“We are in the process of acquiring

collegiate licensing,” says Artho.

“We’d like to create collegiate

camouflage designs.”

The stainless steel tumblers that

are proving just as popular weren’t

initially on the owners’ radar, says

Hohenshelt. But on a lark they

purchased a container-load of

the drinkware, and approached

decorating with the same desire to

be unique in the industry.

“We laser etch and powdercoat

the tumblers, and we also designed a

lid for ease-of-use,” says Hohenshelt.

“Many customers don’t know the

difference between laser etching

and pad printing. Laser etching lasts

for the life of the product, whereas

pad printing will eventually wear off.

We will also powdercoat tumblers

in custom colors and then laser

etch logos so the stainless steel

shows through.”

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