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PPW!W BRINGS INDUSTRY TOGETHER TO CELEBRATE, PROMOTE THE POWER OF PROMOTIONAL PRODUCTS
INSIDE
PPAI
THE INDUSTRY STEPPED UP
for the fourth annual
Promotional Products Work! Week (PPW!W) held May 23-27.
Companies and associations across the industry joined PPAI’s
five-day international event aimed at raising awareness of pro-
motional products’ role in advertising and marketing. Retooled
and rebranded this year, PPW!W delivers the message that
promotional products work to advertisers, marketers and
media buyers.
The week-long event brings together the entire industry
––large and small companies, regional associations, distributors
and suppliers, business services providers and multi-line repre-
sentatives––in support of demonstrating the power, value and
effectiveness of promotional products to those who are making
and influencing buying decisions.
Industry companies and organiza-
tions across the country are finding
creative, innovative ways to partici-
pate in PPW!W through a variety of
programs and events. The industry’s
regional associations also turned out
in support of PPW!W, holding events
and reaching out to their communi-
ties throughout the week.
Every year, industry professionals
find new and unique ways to get the
message of PPW!W out to their communities. On May 24, the
Los Angeles County Board of Supervisors declared May 22-27
the 2016 Promotional Products Work! Week. Michael
Antonovich, county supervisor for the Fifth District, presented
HALO’s Stephen Ropfogel, MAS, with the proclamation.
“The Promotional Products Association International was
founded in 1903. And since then, many small, family owned
and operated businesses have contributed to Los Angeles
County through workforce, volunteerism, revenue and commu-
nity partnership,” Antonovich says. “Small businesses form the
backbone of our local economy, generating jobs and improv-
ing the quality of life for Los Angeles County.”
Ropfogel adds, “Promotional products work because they
are the only form of advertising where the recipient thanks you
for giving them your ad, and after you leave it, it remains to be
seen to remind your client of your brand.”
Events and tours organized by industry companies and
associations in conjunction with PPW!W included:
•
Supplier Artistic Toy hosted an open house at its
Allentown, Pennsylvania, facility.
The event drew more
than 80 people, including high school students, college pro-
fessors, promotional product suppliers and distributors, and
end buyers, and featured booths from 16 industry suppliers.
Artistic Toy also welcomed a visit from U.S. Rep. Charlie
ABOVE LEFT
Artistic Toy President
Jim
Socci, CAS
(right) and guests at his com-
pany’s open house, (from left) PPAI
Diversity and Engagement Manager
Seth
Barnett
and
U.S. Rep. Charlie Dent
.
ABOVE RIGHT
Michael Antonovich,
county supervisor for the LA County’s
Fifth District, with HALO’s
Stephen
Ropfogel, MAS
, reads the proclamation
declaring May 22-27 the 2016
Promotional Products Work! Week.
Getting To Work
82 •
PPB
• JULY 2016
CONNECT