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When he isn’t providing
excellent service on behalf of the
Lewiston, Maine, distributor,
Hawes and his wife spend time
with their three children and six
grandchildren, and enjoy walk-
ing, traveling and watching clas-
sic movies. Hawes also writes
and sends a daily column,
“Mind Matters,” to a select
audience. Read on to learn more
about Hawes and his work with
Geiger.
What was your first job in the
industry, and where?
My first industry experience
was with a distributor in
Chicago, Illinois. I was working
as a corporate consultant for
NordicTrack, and we collaborated
on a financial fitness program for
United Airlines.
How long have you been
with Geiger, and what are
your primary duties as a brand
architect?
I started with Geiger in
2008. As a brand architect I
focus on helping my clients
recruit and retain their cus-
tomers and employees. We try
to start every promotion by ask-
ing, “How will this help expand
the demand for our client’s
brand?” Without a clear pur-
pose, we can’t select the most
effective promotional products.
What do you love about your
company?
What I love about Geiger is
that they are a company that
cares. Three years ago our
daughter was diagnosed with
colon cancer. The outpouring of
support from my colleagues at
Geiger was overwhelming. I am
very grateful to be with Geiger.
Describe your typical day.
I work primarily in my
home office in Minneapolis. By
far, my two most valuable habits
are to start early, and take brisk
walks to recharge my body and
mind. While no two days are
identical, I have found that this
schedule works:
5:30-7:30:
I do everything that is
important enough to be com-
pleted before normal business
hours. It’s also a prime time
for calling decision makers.
7:30-8:
A brisk walk clears my
mind and energizes me.
8:30-11:
I follow up with
clients, and attend meetings
and presentations.
11:30-1:
I have lunch, typically
with a client, prospect or a
colleague.
88 •
PPB
• JULY 2016
CONNECT
DAY IN
THE LIFE
DAVID HAWES, MAS+, SHARES A DAY IN HIS LIFE AS A BRAND ARCHITECT
FOR GEIGER.
By Jen Alexander
Crafting Promotions
With A Clear Purpose
David Hawes, MAS+
DAVID HAWES MAY WORK from his home
office in suburban Minneapolis, Minnesota, but the
longtime Geiger employee maintains thriving rela-
tionships with colleagues and clients throughout the
country. “I average six to eight business-related trips
per year, and I try to devote eight hours of my week
to volunteer work, for our industry and for the MS
Society,” says Hawes.