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BETH LYBROOK,
LIZARD APPAREL
Where did your company name
come from?
My name is Elizabeth, but I go by Beth.
My dad, Ron Duncan, is the only one who
calls me Liz. I wanted to make my company
name meaningful to me, so I named it after
my dad’s name for me and my dad’s name by
using the following letters: ARD, for
According to Ron Duncan.
What do you enjoy doing
when you’re not working?
I enjoy attending and watching sporting
events—especially football and basketball.
(Go Ohio State Buckeyes and University of
Dayton Flyers!) I also like playing cards and
entertaining guests. I love to travel to new
places, but lately I have not had much time
for that.
Who or what has had the greatest
influence on your career and why?
My parents and three older brothers had
the greatest influence on me. They taught me
to have a great work ethic, to always be hon-
est and deliver on your word, and to never be
afraid to ask others for help.
What do you enjoy most about your work?
I believe the part I like the most about
my work is that every day is different. There
is never a normal routine, and I love working
with and meeting new people.
What was your first job and what lessons
did you learn?
My first job was working as a caterer for
a catering company. I loved this job for the
customer service skills I learned and I
enjoyed serving people, especially during joy-
ous occasions. But in another position I had I
learned that even though two or more people
may have the same job, some give 100 per-
cent and some don’t. I was frustrated because
I was the hardest worker but was still paid
the same. This is how I ended up in sales. I
liked knowing that the harder I worked, the
more money I could earn.
What motivates you in business and in life?
I always want to be a positive light in
others’ lives. I want to make a difference to
the people I meet as well as be a help to
them in achieving their personal and busi-
ness goals. I love coming up with new ideas
and helping resolve their business challenges.
I also have had so many people help me
along the way and I want to pay it forward
to others.
What is your greatest professional
accomplishment?
I would have to say taking the risk of
starting my own business. It was rather easy
because I am so passionate about this indus-
try and have never felt like it has been a job,
but more of a great hobby. I can’t wait to get
up in the morning and begin the work day.
That’s when you know you are doing the
right thing.
Julie Richie is associate editor for
PPB.
“I want to make a
difference to the
people I meet as
well as be a help to
them in achieving
their personal and
business goals.
I love coming up
with new ideas and
helping resolve
their business
challenges.”
BETH LYBROOK’S
FIVE
SECRETS
TO DISTRIBUTOR
SUCCESS
1
Create a relationship
with the client.
Truly
be interested in get-
ting to know them.
2
Call back when you say
you will.
It’s not that
hard but you would
be amazed at how many
people just don’t do this.
3
Keep the customer in
the loop at all times.
Be honest and own up
to mistakes if you make
them. They really appreciate
that and will have a better
respect for you.
4
Really want to help
your clients
find the
best solution for their
needs, not what money you
can make off of the sale.
5
Don’t give up
—it’s a
challenging industry to
learn and it takes a
while to get things going in a
groove. But look out when
the groove gets going! You
will be busy.
86 •
PPB
• JULY 2016
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