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INSIDE
PPAI
80 •
PPB
• JULY 2016
CONNECT
A FEW DAYS AHEAD OF
L.E.A.D.,
the PPAI Board of
Directors, PPAI executives and
staff directors convened in
Washington, D.C. to discuss and
update PPAI’s Strategic Plan.
The session, which was the cul-
mination of several months of
preparation, was led by Seth
Kahan, a Washington-based
executive strategy consultant.
Over the two-day discussion,
Association leaders worked
together to determine and dis-
cuss current and potential dis-
rupters, and think strategically
about how PPAI needs to pre-
pare to meet the future and best
serve its members and the indus-
try. The result is a new PPAI
mission statement, and a fresh
set of goals supported by a num-
ber of strategies. PPAI’s current
strategic plan was developed in
2012; the Association’s practice is
to update its plan every three
years.
Among the new goals is one
that focuses specifically on
strategic foresight. “With the
velocity of change coming at our
members, the industry and our
Association, the board made a
strategic commitment to this
goal to help us stay on top of
emerging trends, constantly scan
PPAI Updates Mission And Strategic Plan
While visiting the office of Rep. Tim Ryan
of Ohio, HALO Branded Solutions’ Regional
Vice President, Mid-Atlantic, Eric Ekstrand,
MAS+, and Vice President of Sales Dale Limes,
MAS, pulled out a one-piece baby sleeper
with “THIS SIDE UP” printed on the front and
explained how the garment helped decrease
infant mortality rates in Columbus, Ohio.
“The staffer’s eyes got big when we told
her this case story,” says Ekstrand. “She told
us that Rep. Ryan was going to be in a com-
mittee meeting to request continued fund-
ing to prevent infant mortality. She saw the
garment and said, ‘That’s so perfect! I’m
going to use this visual to get our point
across.’”
Devin Martin, key account manager for
Advance Corporation, was part of the Upper
Midwest Association of Promotional
Professionals delegation. “This was such an
enriching event,” she says. “I am so thankful
to have been given the opportunity to
attend. It was awesome to see the people
of our industry come together for a common
cause. I encourage everyone in this industry
to ensure their future success by getting
involved on the local, state or national
level to make sure that we have a continued
presence and influence on the issues that
directly affect this great industry. Every
voice counts and together, we can make a
real impact.”
Continued from previous page
The
PPAI Board of Directors, executives and staff directors
, and executive strategy consultant Seth Kahan met in Washington, D.C., ahead of
L.E.A.D. to discuss and update the Association’s strategic plan.