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42 •

PPB

• JULY 2016

GROW

SALES

YOU MAY HAVE READ

or heard

about manners in the workplace,

but what does that mean to most

business people? Many of us use

good manners daily; we say

thank you, please, excuse me and

other terms as we behave politely

toward each other.

This article is not about

manners—it’s about business eti-

quette and protocol. Manners are

polite or well-bred social behav-

iors. Etiquette is a standard code

of conduct and procedures with-

in a particular group. It tends to

follow rules inherent to specific

situations. Business protocol

guides us in understanding cul-

tural differences and can make or

break an important meeting,

influence a first impression or

impress a potential client.

The need for cultural aware-

ness is critical to suppliers as

they work with overseas facto-

ries, and to distributors who

work in close collaboration with

client companies in different

parts of the world.

You must know the business

protocol when working in other

countries and it is crucial to

understand the differences in

concept and importance of peo-

ple’s rank and status. The correct

definition of the word

protocol

includes principles that are

defined and widely accepted, and

GOOD BUSINESS BEHAVIOR MAKES EVERYONE FEEL

MORE ASSURED

By Adrienne Barker, MAS

The Power Of

Business Etiquette