

42 •
PPB
• JULY 2016
GROW
SALES
YOU MAY HAVE READ
or heard
about manners in the workplace,
but what does that mean to most
business people? Many of us use
good manners daily; we say
thank you, please, excuse me and
other terms as we behave politely
toward each other.
This article is not about
manners—it’s about business eti-
quette and protocol. Manners are
polite or well-bred social behav-
iors. Etiquette is a standard code
of conduct and procedures with-
in a particular group. It tends to
follow rules inherent to specific
situations. Business protocol
guides us in understanding cul-
tural differences and can make or
break an important meeting,
influence a first impression or
impress a potential client.
The need for cultural aware-
ness is critical to suppliers as
they work with overseas facto-
ries, and to distributors who
work in close collaboration with
client companies in different
parts of the world.
You must know the business
protocol when working in other
countries and it is crucial to
understand the differences in
concept and importance of peo-
ple’s rank and status. The correct
definition of the word
protocol
includes principles that are
defined and widely accepted, and
GOOD BUSINESS BEHAVIOR MAKES EVERYONE FEEL
MORE ASSURED
By Adrienne Barker, MAS
The Power Of
Business Etiquette