PPB July 2016

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JULY 2016 • PPB • 39
CALENDARS
The next best thing to going on a wine country tour is the wine country
tour calendar. Recipients enjoy a visual tour of scenic vineyards from around
the world matched with helpful information about wines and suggested foods
that pair well with them. Printed on recycled gloss stock paper, this 13-month
calendar is environmentally friendly as well as informative.
Hotline Products // UPIC: HOYL0001 //
Choosing Effective
Calendar Images
A STUDY ON THE PSYCHOLOGICAL IMPACT of image
streams by Rider University photography professor John Suler,
published in the International Journal of Applied Psychoanalytic
Studies in March 2012, reveals that certain types of photos are
more memorable than others, which has important implications
for image selection in custom calendars.
Suler showed 200 photographs to students and then asked
them to close their eyes and allow one of the images they saw
to surface into their awareness and write down what they
remembered about the photo and how it made them feel.
The study’s results showed that the most memorable images
were ones that evoked feelings of peacefulness, joy, content-
ment, love, relaxation, comfort, security, oneness, rejuvenation,
synchronization, immersion and pure tranquility.
“Paradoxically, contemporary media continually bombard us
with a neverending stream of fantastic, supercharged and excit-
ing images, when what really attracts people is simply a return to
a state of oneness and tranquility,” says Suler. To increase mem-
orability, associating a company’s brand with an image that
evokes these positive feelings is a psychologically smart strategy.
For a unique, lasting and creative
gift, give this perpetual MoMA
calendar that shows month, date
and day with colorful polystyrene
cubes. Simply rotate the cubes to
show correct date.
International Merchandise Concepts
// UPIC: IMC1 //
www.