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FAIRS & FESTIVALS
JULY 2016 •
PPB
• 35
REAL-WORLD SOLUTIONS
TAKE INSPIRATION FOR YOUR NEXT PROJECT FROM THESE INDUSTRY CASE STUDIES:
AN ACCOUNTING FIRM THAT
was sponsoring a UK folk festival
sought event-related promotional items that would act as an effective
marketing tool for their services. UK-based distributor The Promotion
Company, a member of the British Promotional Merchandise
Association (BPMA), supplied the firm with ponchos and reusable cups
to distribute to festival attendees. The attendees were seen wearing
the ponchos and drinking their tea and coffee from the cups through-
out the event.
Source: The Promotions Company
AS THE SPONSOR OF NEWLY
created Picklesburgh, food producer
Heinz wanted a creative way to promote itself in its hometown of
Pittsburgh, Pennsylvania. The event was created to celebrate the city’s
roots and a resurgence in the popularity of home pickling and canning.
Distributor The Callard Company of New Albany, Ohio (UPIC:
CALL0001), revisited Heinz’s longtime tradition of handing out com-
memorative pickle pins by curating a collection of branded t-shirts,
gifts and collectibles. The merchandise proved extremely popular dur-
ing Picklesburgh, and several items from the event were made avail-
able on Heinz’s online store.
Source: The Callard Company
CASE STUDIES
THE TRUTH CAMPAIGN, AN ANTI-
SMOKING
campaign aimed at
preventing youth tobacco use,
wanted to create a presence at
SXSW Music Festival and The
Aspen Ideas Festival. Atlanta,
Georgia, distributor The IceBox,
LLC (UPIC: TheIc516), constructed
and delivered an on-site screen
printing press, for which festival
attendees lined up to print their
own limited-edition t-shirts.