PPB July 2016

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MARKET TO MARKET
32 • PPB • JULY 2016 GROW
Stay cool on hot days at the midway with
a 2-in-1 Smart Fan plugged into your
Android or iPhone. The fan creates a cool
breeze with its 100-percent safe TPE
blades, and offers quiet operation with
low power consumption.
Global Tech Branding Group, LLC //
UPIC: gtbgroup //
DO research events in the area
where target audiences live and
work. Build a content marketing
calendar if you want to reach out
to multiple audiences.
DO get the event details from
event organizers; ask about spon-
sorships, booth space and selling
opportunities
DON’T skimp on planning.
Send out advance promotions to
select audience members to
encourage attendance. If you
know an event’s average atten-
dance, keep that number in mind
when stocking giveaways or
saleable promotional items such
as branded souvenirs.
DON’T forget to track
results. Record visits to the booth,
the number of items handed out
or sold, and the number of con-
tacts who requested a follow-up.
County Fairs Help Consumers
Learn More About Agriculture
IT’S ALMOST A GIVEN THAT the county fair will feature
prize steers alongside pie-eating contests. But the
parade of chickens, rabbits and other farm and ranch
residents is more than just a showcase. Since less than
two percent of the population in the U.S. provides food
for the remaining 98 percent, fairs are an opportunity
for the agriculture industry to help city slickers learn
where much of their food, fuel and textiles come from.
Ag producers who want to make the most of on-site
education should begin by getting event organizers involved, according to Nancy Thelen, the
Agricultural Literacy Extension Educator at Michigan State University. Additionally, volunteers from
local groups such as 4H and Future Farmers of America (FFA) can assist with demonstrations, interac-
tive exhibits and information booths. Printed handouts, ag-themed giveaways and other memorable
items help visitors recall the message and education provided at fairs and festivals.
Tips For
Marketing
At Fairs And
Festivals
Get attendees to your event faster with a
full-color pole banner that stands out in
a crowd. Customize it by size and design,
and see how its durable material withstands
days of festival fun. Tru Art Advertising
Calendars // UPIC: TRUART //