PPB June 2016

FROM THE MOMENT YOU ENTER Fossil Group’s (UPIC: FOSS0001)

Richardson, Texas, headquarters, you feel like you’re in a fun, retro-themed

movie set. Illustrated vintage Fossil watch boxes line one wall, while quirky

images are plastered on the opposite wall. A camping and Boy Scout-themed

exhibit showcases the new men’s leather bag collection. Creativity and whimsy

are hallmarks of the global design, marketing and distribution company that spe-

cializes in consumer lifestyle and fashion accessories. Its popular brands include

Fossil, Skagen, Relic and now Misfit, and it also sells licensed brands including

Michael Kors, Adidas, kate spade, Tory Burch and Diesel.

A STRATEGIC ACQUISITION SPURS FOSSIL’S EXPANSION INTO THE MULTI-BILLION-DOLLAR

WEARABLE TECHNOLOGY MARKET.

By Julie Richie

12 •

PPB

• JUNE 2016

INNOVATE

PRO

FILE

A Fashionable

FUTURE

Halloween is huge at Fossil.

The

Corporate Markets team coordinates

fun, unique costumes every year.

Celebrating Halloween in 2014 are

(from left) Premium Account Manager

Jenny Durham, Central Territory

Account Manager Shauna McCormick,

Sales Coordinator Whitney Beeman,

Marketing and Finance Specialist

Daniel Schiele, Vice President Special

Markets Doug Smith, former Sales

Rep Tricia Baer, Inside Sales Rep

Daniel Roland-Sanchez and Manager

Sales and Operations Melissa

Whitehead (missing is East Coast

Territory Rep Kim Johns).

Misfit’s Shine 2™

is a

thin, water-resistant fit-

ness and sleep tracker

with a replaceable bat-

tery that lasts up to six

months.