FROM THE MOMENT YOU ENTER Fossil Group’s (UPIC: FOSS0001)
Richardson, Texas, headquarters, you feel like you’re in a fun, retro-themed
movie set. Illustrated vintage Fossil watch boxes line one wall, while quirky
images are plastered on the opposite wall. A camping and Boy Scout-themed
exhibit showcases the new men’s leather bag collection. Creativity and whimsy
are hallmarks of the global design, marketing and distribution company that spe-
cializes in consumer lifestyle and fashion accessories. Its popular brands include
Fossil, Skagen, Relic and now Misfit, and it also sells licensed brands including
Michael Kors, Adidas, kate spade, Tory Burch and Diesel.
A STRATEGIC ACQUISITION SPURS FOSSIL’S EXPANSION INTO THE MULTI-BILLION-DOLLAR
WEARABLE TECHNOLOGY MARKET.
By Julie Richie
12 •
PPB
• JUNE 2016
INNOVATE
PRO
FILE
A Fashionable
FUTURE
Halloween is huge at Fossil.
The
Corporate Markets team coordinates
fun, unique costumes every year.
Celebrating Halloween in 2014 are
(from left) Premium Account Manager
Jenny Durham, Central Territory
Account Manager Shauna McCormick,
Sales Coordinator Whitney Beeman,
Marketing and Finance Specialist
Daniel Schiele, Vice President Special
Markets Doug Smith, former Sales
Rep Tricia Baer, Inside Sales Rep
Daniel Roland-Sanchez and Manager
Sales and Operations Melissa
Whitehead (missing is East Coast
Territory Rep Kim Johns).
Misfit’s Shine 2™
is a
thin, water-resistant fit-
ness and sleep tracker
with a replaceable bat-
tery that lasts up to six
months.