PPB June 2016

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8 • PPB • JUNE 2016 FEEDBACK
FEEDBACK
A feature in the May 2016 issue, “Is It Time To Turn The Page On Catalogs?,”
reflected on the role of printed catalogs as more and more transactions move away
from paper, pen and phone orders to online fulf illment.
WHILE I CERTAINLY BELIEVE that
the future of catalogs will be
internet-based, there are still
benefits to printed catalogs. They
can be left behind with a client
as a constant reminder of your
company, which at the same time
promotes the supplier’s product
line. Also, although almost all
decent size businesses have an
internet connection, not every
company has speedy downloads
due to the fact that there are still
a lot of areas without full fiber-
optic connections. I hope that
suppliers keep using catalogs for
the next three to five years, when
hopefully the whole country is
on fiber optics.
Richard Koolmeyer, MAS
President
Amsaco (American Specialty
Advertising Co.)
Miami, Florida
UPIC: amsaco
I’VE NOTICED THAT COMPLETE
product information is not
always available on websites but
can often be found in printed
catalogs. SAGE also needs to be
monitored by suppliers to make
sure there are no errors or miss-
ing information about products,
services, etc. Missing or incorrect
information means we distribu-
tors either look unprepared in
the eyes of our clients or our
profits are hit. Either result isn’t
good. With these major issues
addressed, we can move away
from print catalogs.
Stacy Weiss, MAS
President
Your Choice Or Mine
San Mateo, California
UPIC: YCOM
WE WANT TO HEAR
FROM YOU! Send
feedback on articles in
PPB or opinions on
industry issues to
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Is There Still
Life In The
Print Catalog?
“There are still benefits to printed
catalogs. They can be left behind
with a client as a constant reminder
of your company, which
at the same time promotes the
supplier’s product line.”