4
Perspectives
The Great
Misunderstanding Of
Corporate Culture
8
Feedback
11
INNOVATE
12
Profile
Fossil Watches
16
Eye On Apparel
Caps
22
Question
39
GROW
40
Market To Market
Healthcare
46
Editor’s Picks
Wellness
52
Management
Responsibility And
Accountability
56
Sales
10 Ways To
Invigorate Clients
65
THINK
66
Fast Forward
70
Product
Responsibility
Why All The Fuss About
A Code Of Conduct?
74
Viewpoint
The World Has
Changed. Embrace It.
77
CONNECT
78
Inside PPAI
82
Close Up
RJ Hagel
84
Factory Floor
Webb Company
86
Snapshots
90
People News
94
Datebook
99
New PPAI Members
106
The Creative
Calendar
JUNE 2016 •
PPB
• 3
CONTENTS
ON THE COVER
ILLUSTRATION BY JESADAPHORN/SHUTTERSTOCK
Inside Eight
Of The
Industry’s Top
Workplaces
By Tina Berres Filipski
RECOGNIZING SOME OF THE
BEST
companies to work for
based on nominations from the
employees themselves.
PAGE 24
CONTENTS
Promotional Products Business
The Official Business Monthly Of Promotional Products Association International
Buyer
Essentials
By Michaela Mora and Tina
Berres Filipski
AN EXCLUSIVE LOOK
at the buy-
ing behaviors of ad agencies and
advertising companies.
PAGE 58
The Catalyst Team